Who out there is really leaning in on text messaging to their constituents? The growth in SMS is one big standout to me in the new Civic Engagement Digital Communications Benchmarks report just released. (Register for a webinar to dive deeper into hte findings and best practices.)
The 2022 Civic Engagement Digital Communications Benchmark Report continues Granicus’ dedication to providing government communicators with insights and key performance metrics gathered from 6,000 U.S. federal, state, local, and transit (SLT); and U.K. organizations that use the Granicus govDelivery solution. Agencies can compare their performance against baseline data on these important areas:
- Device Usage
- Open Rate
- Click Rate
- Engagement Rate
- Subscription per Subscriber
- Overlay Impact
Granicus’ 2022 Public Sector Digital Communications Benchmark Report highlights how governments at all levels are leveraging tools to better communicate with communities and spark engagement that motivates action.
Download the report
What are your thoughts? I'd love to hear if these numbers resonate with some of you.
If you're performing above average, what do you think is getting you those results?
If you're seeing lower numbers, what do you think you need to improve on? (Are there resources we could provide to help?)
