You and your team work hard to serve your constituents – let us help you! This session will teach you the basics of government marketing, walking you through how to get your subscribers’ attention and consistently engage your audience through digital communications, all while detailing metric tools to measure your impact and success. Experts from the Granicus Experience Group will share tips to make formatting emails simpler and more accessible, along with more visually appealing and user friendly, while sustaining your subscribers’ attention.
Learn how to:
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Tailor your messaging to your audience’s preferences
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Use the advanced functions of govDelivery to save yourself time
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Measure your accomplishments using key metrics and reporting functions
Slide Deck & Recording
Additional Resources
- 2021 Civic Engagement Benchmark Report
- Guide to Using govDelivery
- Reports in govDelivery
- The Future of Digital Spaces and Their Role in Democracy (Pew Research)
- Apple Devices and the Future of Open Rates
Post Your Questions
Do you have additional questions related to this session? Post them here for Granicus experts and your peers to help answer!
You can also connect with other government communications professionals on other topics (like welcome messages!) in the Communicators Forum.
