As a government communicator, your initial success is often measured in clicks and opens, but your subscriber will only click or open an email if it is relevant to them as an individual. Segmentation creates a more relevant message for each audience member. Segmentation reduces a large pool of constituents and subscribers into audience subsets based on specific demographic or psychographic similarities, allowing you to design and implement strategies to target them. Increasing message relevancy personalizes the citizen experience, which can lead to greater engagement. This in turn creates a better one-to-one customer relationship. Use this checklist to segment your lists and foster that relationship.