Does anyone leverage welcome messages for any other purposes like those mentioned in the session?
Promote high priority content
Encourage subscribers to sign up for other topics and categories
Ask subscribers to answer questions or provide information
Direct subscribers toward other content streams and resources
Welcome messages seem like a great way to "cross-pollinate" your messaging. Your Parks newsletter might draw people in, but they may be interested in learning more about your water conservation programs or signing up for recycling alerts.